Link building is a SEO process/activity of researching & requesting links to build a site’s link popularity. The SEO Scrapers Link Building Programme manages to increase the number and quality of incoming links from external sources with the intention of increasing position in the search engine. It follows a simple rule, the more a website is linked to other websites of higher quality & page ranks, the more your website gets popular.

SEO Scrapers, as a part of its Search Engine Optimization strategy gives great importance to link building simply because we want your online business to be highly ranked on all search engines and a high page rank just make it easier to reach that desired position on the SERPs. The significance of Link Building can be understood in the following ways:

	By virtue of links, a website gets indexed by the search engines in such a way that these search engines begin to rank the pages for targeted keywords.
	Links are a way of determining the relevance that a web page hold the search terms. This is done by getting linked to relevant websites.

Links could be categorised into:

	Inbound & Outbound Links
	One way & Reciprocal links

SEO Scrapers understand the importance of all kinds of links and their role and our ardent team of professional link builders are proficient in building high quality links from most relevant pages and thus getting a higher page rank for your website.

A link popularity or link reputation is determined by the search engines in terms of votes that your website receives. If a particular website links to your web page, this is used as a vote from that website to yours. SEO Scrapers build a natural looking portfolio for your website as search engines are intelligent in identifying more important links over others as also prefer One way Links over Reciprocal Links.

Link popularity can also be inferred from the Page Rank passed to your webpage which is a result of the quantity of links pointing to a webpage. However, this is changed and Search Engines have started assessing the importance webpages that are linked to your web page. A few links from important sites does more good than zillions of links from unimportant pages. SEO Scrapers is well abreast with all the important and relevant pages and can proficiently increase link popularity for your website as its zestful search engine Optimization activity.

Similarly, Link Reputation, too, is as important as the Link Popularity. The Link Reputation is enhanced upon the type of keywords used in the anchor text and their relevance to the search terms.

The quantity and quality of links pointing back to your website is utmost important and is a major part of any Search Engine’s algorithm to calculate its Page Rank. For this, SEO Scrapers takes careful linking with regards to the relevance of the outgoing linking website, its page rank, on-focus or off-focus linking etc. Our team of expert link builders will ensure that a high quality and relevant linking is done with your website in accordance with a search engine’s algorithm.

A search engine is supposed to look at the following factors while ranking a web page:

	Number of quality links
	Anchor Text of the links
	Historical Factors

The history observed by a Search Engine takes into account factors like discovery of a link, frequency at which it changes and the frequency of links from other Web Pages.
At SEO Scrapers, our team is fully equipped with the methodology for the best results and shall take a very calculated approach to tread in accordance with the algorithm.

SEO Scrapers intend to make the link building process as natural as possible and we have certain key schemes to make this achievable in our link building process of search engine Optimization.

Following steps are commonly followed:

Reciprocal Links: Exchanging Links with the website of higher PRs really helps but again apart form just  a Higher Page Rank, various other factors are taken into account which range from the quantity to quality of the linking website as discussed previously. Reciprocal linking has lost its importance over One way linking and search engines can easily guess about the agreement between two websites. However, a considerable portion (about 25%) of total links is still allotted for Reciprocation.

Directory Submission: Site submission to Free Web Directories is an effective way to       build natural looking links. For the same, following stepladder is scaled:

Preparation for Submission: This further involves the following two legs:

	Careful creation of Titles (that are used in Anchor text), Keywords & Description.
	Website & content revalidation. The website is checked for ensuring that it doesn’t have under-construction pages or does not run something not listed in the direcotries’ Terms & Conditions or do not run too many advertisements and various other factors.

Choosing the Directories: A right directory is chosen for submission just to develop a relevance. An irrelevant directory can do more harm than good and search engines may easily strike the website out.

Submission: Care is taken to comply with the Directories Terms & Conditions of service. A vigilant approach is required to submit the websites and the SEO Scrapers team is fully versed with the process that could bring about the desired results. This includes submitting the site just once per directory, choosing relevant sub-category, complying with the directory submission guidelines & building the links slowly & consistently, as a natural process. So a right frequency at which Directory submission is done is adopted.

 Searching for the web directories and posting links and submitting your website is a tedious and time taking effort but do not worry, we, at SEO Scrapers maintain a full database of all web directories needed to submit your websites in accordance to relevance of the theme of your website. Our team expertly handles the job and makes you relax and experience a successful Search engine Optimization done for you.